ResponsePoint can collaborate with you by helping plan, develop and implement demand generation programs using proven marketing processes. We will help you improve product awareness, generate demand, increase awareness, and develop qualified sales opportunities for your products.
Our focus is listening to your challenges and then offering campaigns and solutions that are effective, sustainable and budget friendly. You will not find a vendor that is easier to work with than ResponsePoint.
Telemarketing
Here are the broad types of calling campaigns that we are working on for Schneider Electric:
- Database Build/Profiling/Segmentation
- Build lists to find the right contacts in your prospect markets
- Revitalizing older lists to improve response rates of subsequent campaigns
- Enhancing existing lists with deeper profile information
- Lead Qualification
- Engaging with nurtured leads to identify Sales Ready Leads
- Following up on trade show, road show and event leads
- Targeting key market segments for rapid opportunity development
- Re-engagement Campaigns
- Prospecting older customer lists to develop new opportunities
- Engaging with existing customers to build relationships and communicate new product information.
- Past trade shows
- Compiled list sources (e.g. D&B or Data.com)
- Dated prospect lists
The starting point is a list that you believe has the right target companies but the contacts are missing or possibly dated.
ResponsePoint will work with you to develop a strategy and call guide to develop these lists. We will call into the organizations and find the right contacts and build profiles on their environments for use in future marketing campaigns (could be direct mail, email, telemarketing, online, events, etc.)
Typical program cost: $1,500 set up plus $4.50 – $5.50 per call. Contact us for more details.
- Marketing automation campaigns
- Trade shows or road shows
- Whitepaper downloads
- Web forms
- Webinars
- Other marketing communication campaigns
These programs typically have higher response rates due to the initial qualification.
Typical program cost: $1,800 set up plus $4.50 – $5.50 per call. Contact us for more details.
Re-engagement programs can produce a significant number of sales opportunities and a high ROI.
Typical program cost: $1,800 set up plus $4.50 – $5.50 per call. Contact us for more details.
Telemarketing Examples
Event Marketing
- Planning & Scheduling
- Email promotion, direct mail, & collateral
- Pre-event telemarketing to drive attendance
- Online registration
- Online event hosting
- Post event follow up
Our Schneider Electric partners typically set the event parameters and work with the subject matter experts. ResponsePoint delivers the rest. We are comfortable working with most webinar platforms. Our experience, hard work and diligence allow your event to be successful.
- Build the program timeline
- Set up the webinar platform – ours or yours
- Build the emails landing and registration pages to support the webinar
- Promote with multiple emails, direct mail and or telemarketing
- Manage the registration process
- On the day of the webinar(s), we can host or provide background technical support
- Record, edit and post webinar recording to a landing page on the web
- Reporting on email response, registration, attendance, & survey response
- Manage post event communication emails
- Lead qualification follow up with attendees
Our team is experienced and flexible. We will help you produce a highly polished and effective event, whether it is a single webinar or a series.
Typical program cost: $1,200 – $1,500. Telemarketing follow up is additional. Contact us for more details.
The range of services include:
- Pre-event telemarketing to boost attendance
- Pre-event email and direct mail creating and distribution
- Event collateral creation and production
- Post-event communication with through email or direct mail
- Post-event telemarketing to select attendees for lead generation/qualification
Typical program cost: $1,200 – $1,500. Telemarketing follow up is additional. Contact us for more details.
Event Marketing Examples
Channel Programs
- Postcards/product mailers
- Newsletters
Our team is experienced and flexible. We know how to work with channel partners. We will help you produce a high quality channel marketing communication program. We work quickly to help you meet your time frames.
Typical program cost: $ 800 – $2,500. The range of possibilities for these campaigns is broad. Contact us for more details.
We will work with you to create
- Multi-touch campaigns focused on a specific product or event
- Ongoing nurture to build awareness and drive response over time
Typical program cost: Highly variable based on the size of the list and tactics/channels involved. Contact us to discuss a plan.
Here are some of the most popular programs
- Database build/profiling to energize old, tired lists or build new ones
- Top target campaigns to get them into the right accounts
- Lead qualification to find sales ready opportunities
- Re-engagement to reconnect with past prospects and customers for new sales
Typical program cost: $1,800 set up plus $5.00 – $5.50 per call. Contact us to discuss a plan.
Here are some of the most popular programs
- Online – promotion, registration and follow up
- Live events – promotion, registration and follow up
- New product – introduction or training
Typical program cost: $1,200 – $1,800. Contact us to discuss a plan.
Product Promotions
- We can write the copy or work with yours.
- We will design and layout the email to be consistent with Schneider Electric brand standards.
- We always test!
- We can use a single list or combine all the lists you have. We know how to scrub and remove duplicates.
- Our reporting is awesome!
Typical program cost: $ 400 – $800 per email. Contact us for more details.
Typical program cost: Highly variable based on the format and size of the list. Contact us to discuss a plan.
Typical program cost: $800 – $2,500. Contact us to explore the possibilities.
Our typical process includes:
- Interviews with three to four key players via email and/or telephone using our proven questionnaire methodology
- Copy-writing which includes research, first draft, and several rounds of revisions when needed.
- Project management which includes meetings, conference calls, and client correspondence to make the project a success.
Typical program cost: $1,200 – $1,800. Contact us to discuss your specific needs.
