The Schneider Electric team identified 18 major metropolitan airports to include in a pilot lead generation campaign. In combination with the airport list, a list of approximately 20 target titles was identified. These titles are believed to be representative of the individuals that Schneider Electric would call upon. ResponsePoint/Nexsales built the target list of approximately 200 contacts across the 18 airports. A call guide and follow-up emails were created.
All target contacts were attempted, and at least one significant meeting with a member of the Schneider Electric sales team occurred.