ResponsePoint is an approved Schneider Electric vendor with over 15 years of experience building and executing marketing programs for Schneider Electric. We know how to develop sales and product promotions that drive product awareness and fill sales pipelines.

ResponsePoint can collaborate with you by helping plan, develop and implement demand generation programs using proven marketing processes. We will help you improve product awareness, generate demand, increase awareness, and develop qualified sales opportunities for your products.

Our focus is listening to your challenges and then offering campaigns and solutions that are effective, sustainable and budget friendly. You will not find a vendor that is easier to work with than ResponsePoint.

Product Promotions

Telemarketing

ResponsePoint’s outbound team can increase the flow of qualified leads to your sales pipeline. We interact with your prospects and customers in a way that builds and strengthens their connection to Schneider Electric. We speak with engineers, IT professionals, facilities managers, and distributors about Schneider Electrics diverse product lines. We are fluent in the technology and terms that resonate with your prospects.

Here are the broad types of calling campaigns that we are working on for Schneider Electric:

Database Build/Profiling/Segmentation
- Build lists to find the right contacts in your prospect markets
- Revitalizing older lists to improve response rates of subsequent campaigns
- Enhancing existing lists with deeper profile information
Lead Qualification
- Engaging with nurtured leads to identify Sales Ready Leads
- Following up on trade show, road show and event leads
- Targeting key market segments for rapid opportunity development
Re-engagement Campaigns
- Prospecting older customer lists to develop new opportunities
- Engaging with existing customers to build relationships and communicate new product information.

These telemarketing programs build lists to drive future marketing campaigns. The lists might be from:

Past trade shows
Compiled list sources (e.g. D&B or Data.com)
Dated prospect lists

The starting point is a list that you believe has the right target companies but the contacts are missing or possibly dated.

ResponsePoint will work with you to develop a strategy and call guide to develop these lists. We will call into the organizations and find the right contacts and build profiles on their environments for use in future marketing campaigns (could be direct mail, email, telemarketing, online, events, etc.)

Typical program cost: $1,500 set up plus $4.50 – $5.50 per call. Contact us for more details.

Lead qualification programs are telemarketing campaigns that work a warm or pre-qualified list that your sale team may not have the bandwidth to reach. The list source may be a combination of any of the following:

Marketing automation campaigns
Trade shows or road shows
Whitepaper downloads
Web forms
Webinars
Other marketing communication campaigns

These programs typically have higher response rates due to the initial qualification.

Typical program cost: $1,800 set up plus $4.50 – $5.50 per call. Contact us for more details.

A “re-engagement” program is an outbound campaign that builds relationships with existing customers and uncovers sales opportunities. The program can also be used as an ongoing method to communicate new products and services.

Re-engagement programs can produce a significant number of sales opportunities and a high ROI.

Typical program cost: $1,800 set up plus $4.50 – $5.50 per call. Contact us for more details.

Telemarketing Examples

Pump OEM Survey

Database Build / Profiling / Segmentation, Telemarketing

Modicon Re-Engagement Campaigns

Re-engagmenent, Telemarketing

Post-Nurture Lead Qualification – IB & ITB

Lead Generation, Telemarketing

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Event Marketing

ResponsePoint collaborates with Schneider Electric marketing teams to create and support successful events. We support both live and online events. We work with you on:

Planning & Scheduling
Email promotion, direct mail, & collateral
Pre-event telemarketing to drive attendance
Online registration
Online event hosting
Post event follow up

Our Schneider Electric partners typically set the event parameters and work with the subject matter experts. ResponsePoint delivers the rest. We are comfortable working with most webinar platforms. Our experience, hard work and diligence allow your event to be successful.

Once the dates are set, ResponsePoint will work with you to plan the webinar. Our support can include any or all of the following:

Build the program timeline
Set up the webinar platform – ours or yours
Build the emails landing and registration pages to support the webinar
Promote with multiple emails, direct mail and or telemarketing
Manage the registration process
On the day of the webinar(s), we can host or provide background technical support
Record, edit and post webinar recording to a landing page on the web
Reporting on email response, registration, attendance, & survey response
Manage post event communication emails
Lead qualification follow up with attendees

Our team is experienced and flexible. We will help you produce a highly polished and effective event, whether it is a single webinar or a series.

Typical program cost: $1,200 – $1,500. Telemarketing follow up is additional. Contact us for more details.

Promoting and supporting a trade show or road show type event can include a broad mix of activities. ResponsePoint listens to our Schneider Electric clients to understand their objectives and needs. Then we offer solutions that are effective and within their budgets.

The range of services include:

Pre-event telemarketing to boost attendance
Pre-event email and direct mail creating and distribution
Event collateral creation and production
Post-event communication with through email or direct mail
Post-event telemarketing to select attendees for lead generation/qualification

Typical program cost: $1,200 – $1,500. Telemarketing follow up is additional. Contact us for more details.

Event Marketing Examples

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Channel Programs

ResponsePoint works with Schneider Electric teams to build marketing communication programs for syndication to their channel partners. We can deliver “pre-packaged” demand generation that can be co-branded for the channel partner and Schneider Electric. The programs can be single tactic like an email or direct mail campaign. However, the more effective programs are integrated with multiple touches, e.g. email, postcard, email then call. We will work with you to determine the best approach.

Some possible single tactic programs include:

Postcards/product mailers
Email
Newsletters

Our team is experienced and flexible. We know how to work with channel partners. We will help you produce a high quality channel marketing communication program. We work quickly to help you meet your time frames.

Typical program cost: $ 800 – $2,500. The range of possibilities for these campaigns is broad. Contact us for more details.

It has long been proven that multi-touch campaigns have higher response rates than single touch programs. We can help you design an effective campaign using the messaging and touch channels that are likely to resonate with your target audience. Our solutions are effective and budget friendly.

We will work with you to create

Multi-touch campaigns focused on a specific product or event
Ongoing nurture to build awareness and drive response over time

Typical program cost: Highly variable based on the size of the list and tactics/channels involved. Contact us to discuss a plan.

We know how to build better lists, generate qualified leads and fill sales pipelines with telemarketing. Almost 25 years of experience has taught us how to build a successful outbound calling campaign. We understand the needs of channel partners and design programs that are flexible enough to work with their systems and their busy schedules.

Here are some of the most popular programs

Database build/profiling to energize old, tired lists or build new ones
Top target campaigns to get them into the right accounts
Lead qualification to find sales ready opportunities
Re-engagement to reconnect with past prospects and customers for new sales

Typical program cost: $1,800 set up plus $5.00 – $5.50 per call. Contact us to discuss a plan.

We make channel events “turnkey”. Tell us what your goals are, the timing and we will manage the details of event promotion, registration and support. We understand the needs of channel partners and design programs that are flexible enough to work with their systems and their busy schedules.

Here are some of the most popular programs

Online – promotion, registration and follow up
Live events – promotion, registration and follow up
New product – introduction or training

Typical program cost: $1,200 – $1,800. Contact us to discuss a plan.

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Product Promotions

Often our Schneider Electric clients come to us with product promotion and marketing communication needs that may or may not be part of a larger campaign. We are ready to help. We have a team that designs award winning direct mail and collateral. We produce case studies on successful Schneider Electric customer stories. We create emails and landing pages for use in support of events or whitepaper campaigns. We survey niche markets for product and marketing teams to develop more precise messaging. If you have a marketing communication need, we can help.

We are responsive. We make the process simple for you.

We can write the copy or work with yours.
We will design and layout the email to be consistent with Schneider Electric brand standards.
We always test!
We can use a single list or combine all the lists you have. We know how to scrub and remove duplicates.
Our reporting is awesome!

Typical program cost: $ 400 – $800 per email. Contact us for more details.

Our direct mail is award winning. We create everything from postcards to dimensional mailers. Once we understand your objectives, we will make recommendations that fit for your audience and budgets.

Typical program cost: Highly variable based on the format and size of the list. Contact us to discuss a plan.

Our experienced copy-writing and design team can help you build content to support your product marketing needs.

Typical program cost: $800 – $2,500. Contact us to explore the possibilities.

Our team will work with your subject matter experts, customers and other resources to create the case study or customer success story that effectively communicates your message.

Our typical process includes:

Interviews with three to four key players via email and/or telephone using our proven questionnaire methodology
Copy-writing which includes research, first draft, and several rounds of revisions when needed.
Project management which includes meetings, conference calls, and client correspondence to make the project a success.

Typical program cost: $1,200 – $1,800. Contact us to discuss your specific needs.