June 2010

ResponsePoint worked with the Pump Team to build a target list and develop market intelligence across a list of approximately 1,000 pump distributors and pump control panel builders. The list was compiled by the product segment manager from a variety of sources. ResponsePoint worked with him to develop the call guide and profiling survey. Completed surveys were developed on about 22% of the prospects. The data was compiled and then used to drive messaging for future pump campaigns.

Similar campaigns have been completed for a variety of Industry Business segments.