Schneider Electric planned a survey of existing active customers to gather insight on a
potential new direction for Schneider Electric’s e-commerce. The survey was brief and assessed
the likeliness of using e-commerce for future purchases of Schneider Electric products. The target list
was a combination of contractors, OEMs, panel builders, and system integrators. The goal was
to complete approximately 400 surveys.
Data was collected through a combination of outbound calling and email invitations to solicit participation in the survey. To compensate respondents for their time, a small incentive was offered. The data was captured through an online survey tool, and data reports were delivered to the Schneider Electric market manager.