Foxboro DCS Sales and Marketing wanted to uncover opportunities for DCS migration from competitor platforms to Foxboro DCS. ResponsePoint/Nexsales was provided with several target lists across several verticals, including Pulp & Paper and Oil & Gas. Target titles were also identified and provided to ResponsePoint/Nexsales for a target list build.
ResponsePoint/Nexsales built the target lists and then collaborated with the DCS team on training and call guide approaches. For deliverability and response tracking, follow-up email messages were created in Marketo.
ResponsePoint/Nexsales made hundreds of calls to reach target prospects across the US and Canadian markets. The qualified lead great across these campaigns was close to 2%. Given the significant size of a DCS engagement, the campaign was very successful.