April 2016

The Industry Business Automation & Control team wanted to offer an email promotion campaign to their ACE distributors in support of Magelis Quick-Start Customer Education Programs hosted by participating distributors. The program is set up to be almost turn-key for the distributor. It can be funded using co-marketing dollars from Schneider Electric.

On behalf of each participating distributor, ResponsePoint will:

• Produce three emails -branded with the Schneider Electric and the distributor’s logo. The emails will be invitations to participate in the Magelis Quick-Start customer education events hosted at the distributor’s location.
• Distribute emails to the lists provided by the distributors over a four week period prior to the event.
• Provide content for a follow up email that can be send to customers or can be used as talking points for a post-event call.
• Produce a detailed report after the second email is sent, to include: opens, bounces, clicked links, and any opt-outs.