October 2014

“Boost your productivity by upgrading your Square D SY/MAX PLCs”

The Industry team wanted collateral to explain the benefits and process of industrial plant modernization from legacy architecture PLCs to the modern SY/MAX PLCs. They contracted with ResponsePoint to write the content for the brochure.

ResponsePoint conducted a series of interviews with the key players via email and telephone using a questionnaire driven process to create a framework for the customer migration brochure. The results of the interviews were distilled and crafted into copy that communicated the benefits, ease and increased productivity resulting from upgrading legacy PLCs to the SY/MAX PLCs.