April 2008 & January 2009

As a unique approach to building relationships with key mechanical consulting engineers prior to the national AHR HVAC show in Chicago and New York, ResponsePoint supported several campaigns targeting this segment. The campaigns included a direct mail component followed by a telephone call. The offer was a free limo ride (“Free Drive”) from the airport to the convention center or the attendee’s hotel. In most cases a Schneider Electric sales representative met the prospect at the airport and shared the ride. The duration of these “free drives” were often 45-60 minutes where the Schneider Electric sales rep had uninterrupted time with the consultant. The free drives were very popular with the consultants. This program proved to be highly effective in building relationships with key decision makers.