Spring & Fall – 2014, 2015 – 2017

During the Spring and Fall of the past 3 years, ResponsePoint has supported the Industry Business product and marketing teams to support the Launch Pad webinar series. These are new product introduction and product change announcement webinars that are about 30-60 minutes in duration. The target audience includes distributors, the Schneider Electric sales organization and some electrical contractors.

ResponsePoint’s support has included:

• Email invitation creation and distribution
• Registration support
• Pre-event telemarketing to drive attendance
• Hosting the event
• Webinar recording, editing and re-distribution via the web
• Participant surveys

Typically there are about eight events scheduled over one to two weeks. Almost 2,000 automation and control and power distribution professionals participate in the webinars each season. After the series ends a recording is posted to the web for viewing by those who could not attend the live events