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Modicon Re-Engagement Campaigns

Modicon Re-Engagement Campaigns

2008 – 2010 The Modicon product management and marketing teams engaged ResponsePoint to build a customer re-engagement campaign that targeted the companies who had purchased the Modicon product during the previous 10-15 years. The objectives of the campaign were...
Post-Nurture Lead Qualification – IB & ITB

Post-Nurture Lead Qualification – IB & ITB

October 2014 – Present ResponsePoint is qualifying post-nurture leads into sales opportunities for two Schneider Electric businesses (IB & ITB). Prospects are “processed” through a number Schneider Electric marketing campaigns (Marketo, paid search, online...